About us

Learn more about Rubisco

The Journey of Rubisco

Our History

Rubisco’s history is grounded in natural fibres and generations of practical knowledge in wool, land management, and material refinement. These foundations shaped a clear understanding of how biology and design can intersect to form stronger, more dependable material systems.

As industries began searching for alternatives to synthetic inputs, Rubisco broadened its focus from wool into plant-based fibres, including hemp and emerging bio-based materials. This transition brought together agricultural insight and technical development, allowing fibres to be prepared and stabilised with greater precision.

Today, Rubisco advances natural materials for textiles, composites, and built-environment applications, designing fibres that perform reliably while supporting lower-carbon production pathways.

As industries began searching for alternatives to synthetic inputs, Rubisco broadened its focus from wool into plant-based fibres, including hemp and emerging bio-based materials. This transition brought together agricultural insight and technical development, allowing fibres to be prepared and stabilised with greater precision.

Today, Rubisco advances natural materials for textiles, composites, and built-environment applications, designing fibres that perform reliably while supporting lower-carbon production pathways.

Philosophy

Guided by the logic of natural materials, we work with partners who share a commitment to better methods of making. Our focus is on building systems that strengthen material integrity, support long-term value creation, and improve how future generations live and build.

Vision

We aim to build scalable fibre systems that replace synthetic inputs with solutions shaped by biological intelligence and engineered for long-term performance. By enabling like-minded partners to adopt these materials at scale, we help shape a more conscious way of living for future generations.

Our Mission

To inspire and lead a global shift to natural, sustainable materials like hemp and wool, making them part of daily life. We believe that creating high-performing, affordable products deepens our connection to nature and transforms how we work, play, learn, and dress. Powered by our end-to-end supply chain and like-minded partners, we actively drive innovation and the switch to a better way.

Our Brand Story

The wordmark is to be used in all marketing and communications, with our without the Carbon Capture logo. Rubisco is a powerful word and it will become the mark of authentic carbon capture processed materials.

Our Name Origin

Ribulose-1,5-bisphosphate carboxylase-oxygenase, commonly known by the abbreviations RuBisCo, rubisco, RuBPCase, or RuBPco, is an enzyme involved in the first major step of carbon fixation, a process by which atmospheric carbon dioxide is converted by plants and other photosynthetic organisms to energy-rich molecules such as glucos

Grow up to draw down carbon

The core idea of the brand system: we have to grow plants up to draw down carbon using plants as the most efficient solution to sustain a healthy way of living. By doing this, we can make great materials, superior products – and build our lives with significant embodied carbon.

The Carbon Capture logo speaks to the core brand idea of growing up to drawing down. It also does this with an interlocking form, which reflects carbon sequestration, weaving of fibres and the bio- composite nature of what we make.